
Sony's PlayStation 3 was released on November 11, 2006 in Japan and November 17, 2006 in USA. The system's reliance on new technology such as the Cell microprocessor and Blu-ray format has caused difficulties in manufacturing, especially the Blu-ray diode, leading to shortages at launch and the delay of the PAL region launches; however, by early December 2006, Sony announced that all production issues had been resolved.[37]
Market analysts[38] and Sony executives have stated that the success of the PlayStation 3 and the Blu-ray format are dependent on one another; Rich Marty, VP of New Business Development at Sony Pictures Home Entertainment stated that the “PS3 is critical to the success of Blu-ray,"[39] while Phil Harrison stated that the PlayStation 3's success will be ensured because "the growth of the Blu-ray disc movie market ... is a positive factor which will play more into the consumer psyche ... as more consumer electronics firms launch standalone disc players, as more Blu-ray disc movies become available, and as more shelf space is dedicated to the category at retail."[40]
Sony will provide support for its console with new titles from acclaimed first-party franchises such as Gran Turismo and God of War, and secured a number of highly anticipated third-party exclusive titles, including Metal Gear Solid 4 and Final Fantasy Versus XIII. Titles which were originally exclusive or recognised with the platform, such as Devil May Cry,[29] Ace Combat,[30] Virtua Fighter,[31] and Monster Hunter,[41] have been released on other platforms. The previous Grand Theft Auto titles were originally timed exclusives on the PlayStation 2, before making their release on other platforms, such as the Xbox, months later; however, Grand Theft Auto 4, the latest installment, arrived day one on the Xbox 360 with the release of the PlayStation 3 version, as well as having exclusive content for the Xbox 360.[32] Announced exclusives titles for the PlayStation 3 such as Assassin's Creed;[42] Bladestorm: The Hundred Years' War and Fatal Inertia were released on Xbox 360 as well, with the latter making its release on Xbox 360 before the PlayStation 3 version.[43] The Katamari series, which has long been PlayStation 2 exclusives, found the latest installment, Beautiful Katamari, exclusive to Xbox 360.[44] These releases have fueled rumors and fear that Final Fantasy XIII and Tekken 6, two highly anticipated exclusive PlayStation 3 games at the time, would also be available for Xbox 360, the PlayStation 3's primary competitor.[45][46][47][48][49] At E3 2008, it was announced that Final Fantasy XIII would be simultaneously released on the Xbox 360 in Europe and North America;[33] later on October 8, 2008, it was announced that Tekken 6 would also be releasing on the Xbox 360;[34][50] however, Metal Gear Solid 4 and Final Fantasy Versus XIII still remain PlayStation 3 exclusives.[51][52][53][54][55] Sony has blamed lower-than-expected sales, loss of exclusive titles in the PlayStation 3 software library, its higher price, and stock shortages.[56][57][58]
Market analysts[38] and Sony executives have stated that the success of the PlayStation 3 and the Blu-ray format are dependent on one another; Rich Marty, VP of New Business Development at Sony Pictures Home Entertainment stated that the “PS3 is critical to the success of Blu-ray,"[39] while Phil Harrison stated that the PlayStation 3's success will be ensured because "the growth of the Blu-ray disc movie market ... is a positive factor which will play more into the consumer psyche ... as more consumer electronics firms launch standalone disc players, as more Blu-ray disc movies become available, and as more shelf space is dedicated to the category at retail."[40]
Sony will provide support for its console with new titles from acclaimed first-party franchises such as Gran Turismo and God of War, and secured a number of highly anticipated third-party exclusive titles, including Metal Gear Solid 4 and Final Fantasy Versus XIII. Titles which were originally exclusive or recognised with the platform, such as Devil May Cry,[29] Ace Combat,[30] Virtua Fighter,[31] and Monster Hunter,[41] have been released on other platforms. The previous Grand Theft Auto titles were originally timed exclusives on the PlayStation 2, before making their release on other platforms, such as the Xbox, months later; however, Grand Theft Auto 4, the latest installment, arrived day one on the Xbox 360 with the release of the PlayStation 3 version, as well as having exclusive content for the Xbox 360.[32] Announced exclusives titles for the PlayStation 3 such as Assassin's Creed;[42] Bladestorm: The Hundred Years' War and Fatal Inertia were released on Xbox 360 as well, with the latter making its release on Xbox 360 before the PlayStation 3 version.[43] The Katamari series, which has long been PlayStation 2 exclusives, found the latest installment, Beautiful Katamari, exclusive to Xbox 360.[44] These releases have fueled rumors and fear that Final Fantasy XIII and Tekken 6, two highly anticipated exclusive PlayStation 3 games at the time, would also be available for Xbox 360, the PlayStation 3's primary competitor.[45][46][47][48][49] At E3 2008, it was announced that Final Fantasy XIII would be simultaneously released on the Xbox 360 in Europe and North America;[33] later on October 8, 2008, it was announced that Tekken 6 would also be releasing on the Xbox 360;[34][50] however, Metal Gear Solid 4 and Final Fantasy Versus XIII still remain PlayStation 3 exclusives.[51][52][53][54][55] Sony has blamed lower-than-expected sales, loss of exclusive titles in the PlayStation 3 software library, its higher price, and stock shortages.[56][57][58]



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